This baby lotion provides gentle, nurturing treatment for their sensitive skin. Bathing can cause skin dryness, so apply this baby lotion to help your baby's skin retain moisture for up to 24 hours. It hydrates and restores the skin barrier of your infant. This baby lotion calms and moisturizes your baby's skin from the first application. You may rest easy knowing that your baby's skin is receiving the additional attention it needs. Furthermore, this baby lotion's mild, hypoallergenic, and pH neutral recipe is safe to use on your newborn.